We’ll just say it up front: spend half your time creating, and half your time distributing.  In this 9-minute audio blog post, “Finding Balance Between Content Creation and Distribution” Amanda Natividad, Head of Marketing for Growth Machine, distills the expert content creation and distribution advice of Steph Smith, Head of Trends for The Hustle.  What makes Steph the expert? She published a wildly successful ebook — $40K in sales in a single month. Show Notes: 0:59 - Content Distribution vs. Content Creation: Why Distribution Matters 2:04 - How Steph Smith Leveraged Content Distribution To Garner $40,000 in eBook Sales  5:17 - How To Develop an Effective Content Distribution Strategy 7:55 - Content Distribution vs. Content Creation: You Need Both To Reach Your Audience Links: Original post: Finding Balance Between Content Creation and Distribution Steph Smith (0:03) #15 How Steph Smith Made $40K+ from Her Ebook in 1 Month (1:09) Trends (1:21) Steph's Twitter (3:03) Growth Machine Marketing Podcast (3:22) Growth Machine's Twitter (3:30) Growth Machine's LinkedIn (3:30) DTC Beverage Company Case Study (4:19) Creating a Content Marketing Persona (5:53) Repurposing a Longer Piece of Content (6:25) Implementing an Effective SEO Strategy (6:57) Inserting New Backlinks (7:42) Contact us (8:47) Find us on Twitter: Amanda: @amandanat Growth Machine: @growthmachine__