A viral loop within The Knot accomplishes something you’d never guess. Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration. But it actually grows their B2B business with wedding vendors. Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Create Viral Engagement Loops To Drive Customer Retention,” read by Amanda Natividad, Head of Marketing for Growth Machine. Show Notes: 1:12 - What Is a Viral Loop, Anyway?  3:28 - How To Use Viral Engagement Loops To Grow Your Startup  6:33 - Types of Viral Loops: Choosing the Engagement Loop for Your Company 8:29 - Increase Virality Through Engagement Loops  Links: Amanda Goetz (0:45) House of Wise (0:47) #19 Amanda Goetz Tells You How to Tap into Your Superfans (0:56) How we built a large team of freelancers (3:21) wedding style & vision quiz (3:58) How to Boost Email Signups by 528% With a Simple Quiz Funnel (7:49) Finding Balance Between Content Creation and Distribution (8:15) Contact Growth Machine (9:17) Find us on Twitter: Amanda Natividad: @amandanat Growth Machine: @growthmachine__