In this episode, we welcome back one of the world's leading growth experts, Guillaume "G" Cabane, to zoom out and look at the entire function of growth. We talk about where it came from, what drives trends, and what people can expect from growth in the next 5-10 years. If you operate anywhere near a marketing or growth function, this episode is going to give you the perspective you need to stay ahead of the curve both for your own professional career — and the success of your marketing campaigns and growth experiments.