“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow The Matt Gray Show on: ➤ Instagram | Spotify | Apple | LinkedIn ➤ Check out full episode on YouTube! Timestamps: (0:49) - Deep dive into branding philosophy (2:36) - The power of brand and its impact (3:31) - Content strategy and problem solving (4:09) - Personal branding and authenticity (6:31) - Crafting a content strategy that works (8:27) - The journey of writing a book that lasts (15:49) - Breaking down the perfect book launch (20:00) - Balancing perfectionism and execution in product launch (23:42) - Preparation and mindset for successful launches Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition