"Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:11) - Story 1: The bent gym equipment (2:41) - Story 2: The Ritz-Carlton experience (5:07) - Principles for handling mistakes (10:49) - The angry boat concept (11:54) - Going above and beyond (16:41) - Empowering employees to fix mistakes (20:50) - Turning mistakes into opportunities Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition