We are joined this week by Matt Ross from the National Deer Association to chat about the importance of private lands and private land management for America’s favorite game species, the white-tailed deer. We discuss how whitetails can be a catalyst for private lands habitat management and all the work NDA does to assist private landowners. Resources discussed: National Deer Association – https://deerassociation.com/ 2023 Deer Report - https://deerassociation.com/2023-deer-report/ Deer Steward Program - https://deerassociation.com/steward/ Land Certification Program - https://deerassociation.com/land-certification/ Cooperative Program - https://deerassociation.com/coop/ Golden, K. E., M. N. Peterson, C. S. DePerno, R. E. Bardon, and C. E. Moorman. 2012. Factors shaping private landowner engagement in wildlife management. Wildlife Society Bulletin 37:94–100. https://wildlife.onlinelibrary.wiley.com/doi/full/10.1002/wsb.235 Macaulay, L. 2016. The role of wildlife-associated recreation in private land use and conservation: Providing the missing baseline. Land Use Policy 58:218–233. https://www.sciencedirect.com/science/article/pii/S0264837716306159 Mitterling, A. M., B. A. Rudolph, and D. B. Kramer. 2021. The Influence of Private Land Deer Management Cooperatives on Harvest Outcomes and Hunter Satisfaction. Wildlife Society Bulletin 45:456–464. https://wildlife.onlinelibrary.wiley.com/doi/full/10.1002/wsb.1209?af=R Pruitt, H. P., B. B. Boley, G. K. D’Angelo, and M. D. McConnell. 2022. Deer management cooperative members’ likelihood of engaging in conservation initiatives: an importance-likelihood analysis. Human Dimensions of Wildlife 0:1–20. https://www.tandfonline.com/doi/full/10.1080/10871209.2022.2077483