Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for.  PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact...

Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many.  With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform...

Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.  Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.  In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads.  Sarah explains what makes the health and lifestyle...

Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to...

Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture.  She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day.  We talk all things beauty and fashion round-ups, tried and...

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.  Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I’m...

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn’t just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily...

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media. During our conversation, Chris shares his...

Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,    With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.   Jayde developed a love for travel, food, and women’s lifestyle content while working at independent publisher Sitchu.    Joining Are Media in September 2022, Jayde...

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and...

If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.   Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.   Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling...

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.  Since launching in 1991, Fashion Journal has gained a reputation as one of Australia’s leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates...

If you’re a female founder I feel pretty confident you’ll be familiar with my guests today.  I’m joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.  Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.   These days, Lady-brains looks a little different, moving away from the dinner table from...

Although the ol’ term ‘multihyphenate’ is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.   I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.  Now? She’s in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it’s like having been on all sides of the media, shaking things up...

Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio.  At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and...

Women’s Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart.   I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her.   During her multiple decades of media experience, Lizza has...

Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that’s a word…) wave was approaching. With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world. I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia. ...

When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind.  Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity. On this episode of Hack Your Own PR, Forbes Australia reporter and special projects lead Anastasia Santorneos walks us through the early ideation process of a story to when it...

Ever wondered what it takes to get your products in some of the most iconic magazines in Australia?  Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn’t stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine.  As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly delivers the news and...

Hannah James is the deputy editor of Country Style magazine in Australia Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation. Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine.  She generously walks us through some of the regular features, from the profiles, the shopping pages and the homes and gardens that we know and love Country Style...

With over 20 years of experience editing and writing content for international women’s magazines, newspaper supplements and digital platforms in London, Dubai and Asia Jo Upcraft is the seasoned journalist every small business trying to leverage their brand in the media needs to hear from.  Today, Jo is the Communications Manager at ANZA (The Australian and New Zealand Association in Singapore), and the editor of ANZA magazine and digital. Her role includes providing communications for the...

Hareta McMullin is a leadership mentor and employee experience strategist who has been featured in over 22 media mentions since graduating from the Hack Your Own PR program.  She is the founder of Third Space People and has a firm vision of shaking up the way we think and feel about HR. She helps businesses create epic places to work, by developing confident leaders and reimagining the employee experience.  Since kicking off her DIY PR, Hareta has featured Sydney Morning Herald, Smart...

Hospitality operators, chefs and restaurateurs get excited, this chat is for you.  Today we’re going to be talking about one of my favourite topics and indeed, one of Singapore's favourite topics, food.  Introducing a household name in the Singapore food media industry Debbie Yong, a widely travelled journalist and digital content strategist with more than 15 years of experience in print and digital media including Time magazine, BBC monitoring and The Business Times.  Now editorial...

This instalment in the Hack Your Own PR Singapore Series features Anisa Menur - editor at Asia’s latest tech media platform, e27.  e27 covers the latest news on emerging and disruptive businesses across south-east Asia, with the mission to empower entrepreneurs with the tools to build and grow their companies.  What a dreamy resource to have available as a startup! Tech is an absolutely thriving industry in south-east Asia, and with Lynda’s background being primarily in the lifestyle...

Data and research are one of my go-to strategies when it comes to creating a newshook for a media story. But where do you get this data from and how does collecting your own data work?  Sam Elshaug from Dream Data joins me to talk about the dynamic duo of words plus numbers, and how we can weave data and insights into our comms and PR pitches to increase confidence, authority and credibility to our voice. In this episode, we’ll cover how to add real depth to your media stories and by doing...