Matthew Tift talks with James Sansbury and Matt Westgate about the history of Lullabot, building a team of Drupal experts, and moving away from the phrase "rock star." Ideas about "rock stars" can prevent people from applying to job postings, cause existing team members to feel inadequate, or encourage an attitude that doesn't work well in a client services setting. Rather than criticize past uses of this phrase, we talk about the effects of this phrase on behavior.