IN THIS EPISODE:  Join our host, Denise Silber, as she interviews Aisha Dozie, an ex-global capital markets executive who is turning the cosmetics industry on its head. Aisha’s company, Bossy Cosmetics, is inventing products and a brand for a previously unacknowledged customer, the ambitious woman of any age. Learn how Aisha went from burnout in finance to stardom in marketing and social media, even landing her products on Oprah’s Favorite Things list.  Together they discuss how Aisha used design thinking philosophy and listening to her future customers to identify  an unaddressed pain point in the beauty market.  This episode is a must-listen for managers targeting a crowded market. GUEST BIO:  Aisha Dozie is a global citizen who has worked/lived in New York, London, South Africa, Nigeria, Southeast Asia, and Central and South America. While Aisha holds an MBA from HBS and is an experienced global finance and capital markets executive who has worked on over $130B in deals and led multi-jurisdictional businesses within large international corporations, her current entrepreneurial pursuit is Bossy Cosmetics. Bossy is a digitally-native beauty brand that designs exclusively for ambitious women. In the 3 years since its founding, Bossy Cosmetics has redefined the way beauty companies delight and inspire professional women. When Oprah Winfrey discovered this new brand, guess who was featured on her Favorite Things list!