»Redesigning The Business of Advertising.« Want to know how you can own the future of advertising? Cindy Gallop, former chairman BBH New York and founder & CEO of IfWeRanTheWorld & MakeLoveNotPorn shares her highly subjective, provocative and challenging perspectives on how to redesign the business to fit you, not the other way round; the business model of the future; how big data translates into big opportunity; why the future is not about advertising units, but advertising products; and why the new creativity is female-informed. Cindy Gallop has been described as a renaissance woman: marketing genius, entrepreneur, business consultant and an ardent feminist. She is well known as an inspiring speaker within advertising, marketing and trend analysis, dealing with topics like social responsibility in successful business practice, the future of advertising, and daring projects with the aim to change the world. Cindy Gallop started a successful advertising career during the 80′s at Bartle Bogle Hegarty in...