From the vibrant streets of Poland to the heart of London's fashion scene, we journey through the inspiring tale of Alexandra Klimek, a powerhouse handbag designer with a story to tell. Aspiring designers, take note: This is a golden opportunity to learn from an expert who cut her teeth at fashion giants like Alexander McQueen and Mulberry. Get ready to discover the power of perseverance, the art of understanding your customers, and the importance of striking a balance between quality and cost. Alexandra gracefully navigates us through the complexities of transitioning into a fashion design career and the exhilarating process of developing a brand. Learn about the ins and outs of studying in a fashion school, the trials and triumphs of interning at a high-end brand, and the pivotal role of understanding customer buying behavior. Alexandra speaks candidly about her own experience in pricing strategies for her brand, offering invaluable insights to help you avoid the pitfalls and hurdles of building a brand with loyal customers. But it's not all about glamour and glitz - we also venture into the gritty realities of the fashion industry. Alexandra offers a behind-the-scenes look at handbag production, emphasizing the delicate balance between quality, cost, and social responsibility. We ponder over the challenges of sustainable practices and fair working conditions, shedding light on the hard choices designers often face. And finally, we offer a peek into the art of creating a successful fashion brand that resonates with customer desires and stays true to brand values. This episode is a comprehensive journey into the fashion industry – a must-listen for anyone looking to make their mark in the world of fashion. Tune in, take notes, and let Alexandra's story enlighten and inspire you. Follow Alexandra: https://www.instagram.com/alexandra_klimek/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner