As we continue the journey of what it takes to build a luxury handbag brand from scratch the harsh realities of the industry, we pick up where we left off with Julie Deane, and her difficult choice to sell her company. This is precisely the thrilling journey Julie Deane, founder of the Cambridge Statue Company, unravels with us. We take a deep dive into the complex world of the handbag business, learning about the trials of selling, the betrayal of manufacturers, and the courage it took for Julie to take control and become her own manufacturer. This story of resilience and innovation shines a spotlight on the unexpected opportunity that a Google Chrome advert presented, reflecting the success of the company's adept use of technology.  Does the thought of navigating various challenges such as Brexit, the pandemic, and the quest for the right investors sound daunting? Julie shares how she faced these hurdles head-on while establishing a luxury handbag brand. She also opens up about her ultimate decision to sell her company to a French group that values British manufacturing, ensuring job security for her employees. In our closing chapter, we engage in a heartfelt talk about the highs and lows of being a handbag designer. Julie shares some invaluable advice for anyone considering this career path and emphasizes the unique and exciting experiences it brings. These captivating insights are a must-listen for anyone interested in the behind-the-scenes reality of the handbag industry. Don't miss out, and remember to leave us a rating and review! Follow Julie: https://www.instagram.com/julie_deane/ Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner