Get ready to get lucky with this exclusive interview with handbag legend, Rebecca Minkoff. Step into the fashion time capsule as we uncover the origins of the Morning After Bag from its sketch to the actual first sample with its creator, Rebecca Minkoff. You're in for a treat as Rebecca spills the beans on her rise from a tenacious clothing designer to a handbag empress, all thanks to a serendipitous twist of fate. We'll reminisce about the fashion heydays of New York City, where the Morning After Bag became an emblem of the era, and dissect the savvy naming strategy that turned heads and set the stage for a brand legacy that endures. We also get personal as we navigate the intricacies of mixing family with business. Rebecca opens up about her enduring collaboration with her brother and the delicate dance of overseas and domestic production, offering a rare glimpse into the realities of running a fashion empire. The tales of teaching children about hard work and responsibility will resonate with any parent or mentor striving to cultivate these values in the next generation. We'll also examine the power dynamics of family bonds and the careful balancing act that keeps the Minkoff brand's heart beating strong. As we wrap up, join us for a deep dive into the strategic expansion from iconic handbags to a full-on lifestyle brand. Learn how Rebecca pioneered influencer marketing and social media to engage directly with consumers, staying nimble in an industry known for its giants. We'll discuss the art of delegation, balancing work and life, and even share a chuckle over the entrepreneurial roller coaster. So, if you're itching for a blend of inspiration, industry secrets, and a dash of humor, this episode is your front-row seat to the electrifying world of Rebecca Minkoff. Follow Rebecca Minkoff: www.instagram.com/rebeccaminkoff www.instagram.com/beckyminkoff www.rebeccaminkoff.com Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner