Embark on a linguistic and commercial adventure as I, Emily Blumenthal, sit down with Ryan McInturf, the insightful attaché to the Quebec government. We navigate the nuances of Quebec's French language and its impact on the handbag industry, shedding light on the opportunities that await emerging designers in Canadian retail. Discover the strategic advantage of charming power players like Essence and Holt Renfrew, as we reveal how this dominance of pure French language can be the key to unlocking a distinctive, less saturated market space. Ryan and I then candidly unpack the lessons learned from my own retail expansion escapades, from the jarring costs of labeling blunders to the complexities of navigating the Canadian market. You'll glean the importance of understanding landed costs, the pivotal role distributors play, and why Canada is not just a gateway to North America but a launchpad for global brand recognition. By the end of our discussion, you'll appreciate the fine art of balancing relationships with retail giants and the subtle intricacies of spreading your brand's wings across Canada's diverse regions. Wrapping up with heartfelt gratitude, we extend thanks to Ryan for his invaluable insights and to you, our devoted listeners, for embarking on this insightful journey with us. As we bid farewell, we encourage you to connect, share your thoughts, and continue the dialogue. We part with a promise of more thought-provoking content in the episodes to come, keeping the pulse on the ever-evolving world of handbag design. Follow Ryan: https://www.linkedin.com/in/mcinturfryan/  www.mrif.gouv.qc.ca  www.international.gouv.qc.ca/en/new-york Shop Handbag Designer 101 Merch: https://www.emilyblumenthal.com/category/all-products Register for the Handbag Designer 101 Masterclass: https://www.emilyblumenthal.com/challenge-page/Masterclass Book a handbag session with Emily: https://www.emilyblumenthal.com/ Hire Emily to be a guest speaker at your event: https://www.emilyblumenthal.com/speaking Subscribe on Youtube: https://www.youtube.com/c/HandbagDesigner101-IHDA Follow me on Instagram: https://www.instagram.com/handbagdesigner/ Follow me on TikTok: https://www.tiktok.com/@handbagdesigner Follow me on Twitter: https://twitter.com/handbagdesigner