Description
On this episode of the Happy Mouth podcast, restaurateur Philip Camino and chef Nyesha Arrington take a look at Sweetgreen’s rebrand.
After struggling during the coronavirus pandemic, laying off nearly 20% of its corporate staff, Sweetgreen is looking to come out on the other side stronger. The fast-casual salad chain unveiled a new brand identity that will better represent their ethos as they plan a U.S. IPO that could come as early as this year. Listen as Nyesha and Philip break down Sweetgreen’s new rebranding efforts and what it could mean for a company trying to bounce back after the pandemic.
Listen to Philip and Nyesha discuss Sweetgreen rebranding:
Sweetgreen unveiled a new logo in May, along with adjustments to their social media, packaging, uniforms and mobile phone app to better portray their ethos
They’ve vowed to be carbon neutral by 2027
Sweetgreen wants to “reimagine fast food” and make healthy foods more accessible
Sweetgreen announced its first “drive-in” restaurant in Highlands Ranch, Colorado
In order to expand into the suburbs with this “drive-in,” Sweetgreen has had to streamline its operations
Tennis champion Naomi Osaka is Sweetgreen’s newest brand ambassador and its youngest investor
Sweetgreen is planning a U.S. IPO that could come in 2021, having been recently valued at $1.78 billion
Links:
Happy Mouth Podcast Instagram
Restaurant Business - Sweetgreen updates its branding
Restaurant Business - Sweetgreen takes on the suburbs
Bloomberg - Salad chain Sweetgreen is planning a U.S. IPO this year
Sweetgreen website
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Restaurant Marketing School
The Playbook
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