June 9, 2021: Sweetgreen Launches Rebrand
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On this episode of the Happy Mouth podcast, restaurateur Philip Camino and chef Nyesha Arrington take a look at Sweetgreen’s rebrand. After struggling during the coronavirus pandemic, laying off nearly 20% of its corporate staff, Sweetgreen is looking to come out on the other side stronger. The fast-casual salad chain unveiled a new brand identity that will better represent their ethos as they plan a U.S. IPO that could come as early as this year. Listen as Nyesha and Philip break down Sweetgreen’s new rebranding efforts and what it could mean for a company trying to bounce back after the pandemic. Listen to Philip and Nyesha discuss Sweetgreen rebranding: Sweetgreen unveiled a new logo in May, along with adjustments to their social media, packaging, uniforms and mobile phone app to better portray their ethos They’ve vowed to be carbon neutral by 2027 Sweetgreen wants to “reimagine fast food” and make healthy foods more accessible Sweetgreen announced its first “drive-in” restaurant in Highlands Ranch, Colorado In order to expand into the suburbs with this “drive-in,” Sweetgreen has had to streamline its operations Tennis champion Naomi Osaka is Sweetgreen’s newest brand ambassador and its youngest investor Sweetgreen is planning a U.S. IPO that could come in 2021, having been recently valued at $1.78 billion Links: Happy Mouth Podcast Instagram Restaurant Business - Sweetgreen updates its branding Restaurant Business - Sweetgreen takes on the suburbs Bloomberg - Salad chain Sweetgreen is planning a U.S. IPO this year Sweetgreen website We have a lot more content coming your way! Be sure to check out our other shows: Full Comp  The Happy Mouth Morning Show Restaurant Marketing School The Playbook  
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