Today I talk to Ida, better known as @toeverymom or Mama Aji on Tiktok and beyond. In just an hour a day, Ida has created a brand and back catalogue of content that has not only changed her life, allowing her to leave her 9-5 to pursue exciting new opportunities, but that has the power to change your day, just with a few simple clicks. Note: apologies for the dip in audio quality this week. I had some mic issues on my end, but this conversation was way too good to miss!