Maximising the potential of the grass you grow is a critical component of pasture-based agriculture; doing it well is what separates the good farmers from the great.  In this episode of the Head Shepherd podcast, we discuss this and more with Michael Gooden, an Angus seed stock business expert and a champion of sustainable cattle farming practices. Michael hails from NSW, Australia, where he and his family have taken a unique, future-focused approach to their Angus seed stock business. They have been instrumental in emphasising the importance of breeding animals that can thrive on grass. "The reality in our business is that we manage grass, so we had to sell our grass to the highest bidder and, for us, that seed stock business was going to be an enterprise that could be the highest bidder for the grass that we grow." Michael gives us an insightful tour of the mechanics of a grass-based farming system. He explains how they match stocking rates with pasture growth curves and how they make economic decisions about what stock stays and goes during the ebb and flow of the farming year, highlighting how data collection can play a crucial role in making informed decisions during stressful times. "One upside to having a performance-recorded beef herd is that we've got every animal ranked, so we know where that [stocking rate] line can go," says Michael.   Michael touched on the challenges and strategies for agricultural businesses. He shared his thoughts on the importance of having everyone on the same page and working in the same direction to maximise efficiency and progress. Michael also covers the impending price drops in the agriculture industry and stresses the importance of controlling what you can and being aware of the situation. Michael has an inspiring, forward-thinking approach to farming; his insights and experiences serve as a valuable guide for anyone interested in improving their production and making a commitment to sustainable farming practices for the future. Head Shepherd is brought to you by neXtgen Agri International Limited, we help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best - [email protected]. Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. These companies are leaders in their respective fields and it is a privilege to have them supporting the Head Shepherd Podcast. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week. Check out Heiniger's product range HERE Check out the MSD range HERE Check out Allflex products HERE