This week Mark is chatting to fellow podcaster, Oli Le Lievre. Raised in Sydney, Oli’s connection to agriculture was sparked by his family's farming roots in western Victoria, "I'm a city boy who fell in love with agriculture," he says.  Oli, in his own words, “attempted” university twice, which changed his trajectory in the industry. “I began to gain exposure to the agribusiness and agriculture value chain aspects,” he explains. “I still had a deep love for farming, but the intricate complexities and pressures within the supply chain caught my attention. My career has taken various turns and has since evolved into what is now Humans of Agriculture today." Oli’s passion now lies in sharing the stories of the fantastic people within the agricultural industry; he does this through the expanding empire of Humans of Ag. Oli stresses the need for positive storytelling in the sector. His approach with Humans of Ag is to highlight the often-overlooked, fascinating aspects of agriculture. The aim is to reshape the narrative around the industry, making it more positive and curating a genuine connection with the consumer. So, he and his team spend their time trying to find the “extraordinary in the ordinary”, and opening up the farm gate to the wider community through videos, podcasts and social media content. In this conversation with Mark, Oli shares how he has built Humans of Agriculture into what it is today and the personal growth that comes from building your own business from the ground up. His positive vibes are infectious and that truly comes across in what is a great podcast!  Head Shepherd is brought to you by neXtgen Agri International Limited, we help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best - [email protected]. Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. These companies are leaders in their respective fields and it is a privilege to have them supporting the Head Shepherd Podcast. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week. Check out Heiniger's product range HERE Check out the MSD range HERE Check out Allflex products HERE