If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to [email protected]. The Thirty Million Words® Initiative is an innovative parent-directed program designed to harness the power of parent language to build a child’s brain and impact his or her future. In the video, mothers describe how the program has helped them to use more words with their kids. Dr. Dana Suskind, founder and director of the Thirty Million Words Project discusses the research behind the program and its potential to transform lives.