Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In this solo episode, Spencer challenges the popular digital metrics of traffic and stickiness and explains how to find your "smoking gun" metrics instead. Article: The Vanity of Nonprofit MetricsArticle: The Surprising Truth About Digital Metrics for NonprofitsService: Health Nonprofit Digital Diagnostic