A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly. In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization. Resources: Companion article: Creating a Better Patient User Experience for Nonprofit Websites [Part 1]Service: UX Research & Content Strategy