Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In this episode, Spencer outlines seven tips for writing helpful content for patients. These tips will help you earn a visitor's trust and encourage them to stick around your site and explore. Resources: Companion article: 7 Tips for Writing Helpful Content for Patients [Part 3]Service: UX Research & Content Strategy