In this episode of Hearing Health Today, Barbara Kelley, the Executive Director of the Hearing Loss Association of America and Abigail Heringer, cochlear implant recipient and contestant on "The Bachelor" and "Bachelor in Paradise", discuss awareness and explore different awareness channels for both professionals and patients. We'll also learn about the CIICA and how important the combination of professionals and patients' voices are to improving awareness of hearing loss. We value your feedback so please take a few minutes to complete our engagement survey: https://forms.office.com/r/LyLfHCUKup Useful links https://www.hearingloss.org/ https://ciicanet.org/ This is a podcast for hearing health professionals. If you're a person with hearing loss or a member of the general public, please seek advice from your health professional about treatments for hearing loss.