Former Nike designer Tim Clark shares valuable product design insights. He reveals how the Nike design process operates. Tim reinforces the importance of designing with athlete needs always in mind.  Mark & Tim discuss the game-changing products that they were involved with while working for the Swoosh.  Tim offers advice regarding enhancing both product storytelling and sustainability. He also addresses the likely impact of AI on product design.  Tim also shares how his brilliantly simple design process philosophy guides his new product design consultancy firm, A Human Thing.   A Human Thing Website:  https://www.ahumanthing.com/Tim Clark's LinkedIn Profile: https://www.linkedin.com/in/tim-clark/Listeners, please subscribe to Heavy Hitter Sports wherever you listen to podcasts so that you don't miss any future episodes. And if you are so inclined, please rate and review the show. Many thanks.