Chapter 8 - How to do market research?
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Any good marketing strategy relies on research. The best affiliate marketing programs are based on how extensive and thorough the research  is done on it. You can have the best niche picked out and know all the pros and cons of affiliate marketing, you can be prepared for the loss and that is exactly what you will get if you do not do your market research for affiliate products. Now, let us learn about the best ways to approach market research. Why is market research important you ask? Let me give you an example. Imagine you are promoting Air Conditioners and your target audience is from Jammu and Shimla, how many people do you think you will relate to? How many people do you think will actually buy the Air Conditioner? Almost nobody. Yes, you know why? Because you didn’t know your audience. And how can you know what your audience wants? When you research them and their behaviour. There’s a great secret to being a successful affiliate marketer, find the user’s nerves. Understand what your audience feels interested in, see what they like. This is going to make your audience like what you are selling, earning you a lot of commission. Like I said, it is not easy to understand what people want, it can change, but that’s where your research comes in. Understanding why and when usually people and their choices change will help you promote any product or service you like. You have to know that market research for affiliate products is not only for setting up your affiliate program. It will also help you understand what the people truly need and the unique solutions you require to help them. It gives you the advantage of identifying the gaps there are in user expectations and help the businesses fill them. Do your market research and try it on your website. I hope you have your own website by now, and if you don’t, worry not. Here’s the link to get one. There are endless advantages of doing market research, It will strengthen your affiliate program, help you understand your audience and if you are creative, you’ll end up with the best commissions. I hope the products you chose are helping you, and if you need more help with product selection, here’s my DBA course which not only has information, but also offers you support throughout your affiliate marketing journey, and more. Now, if you are wondering how to know who your competitors are, how to identify them and how to keep your campaigns creative? then let me help you with the answers to these questions in the upcoming class.
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