One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today’s episode, I’m joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content.   We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets.   Time Stamps: [7:13] The biggest mistake you can make with your content [9:15] What does a brand coach/content strategist do? [10:59] Why having brand clarity matters [13:23] How Viv became a brand coach and content strategist [24:15] The 3 P’s of finding your brand clarity [29:28] Creating content that aligns with your mission statement [34:49] Playing into your content strengths [38:39] How to market your product smoothly   Resources: Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist Viv’s Instagram: https://www.instagram.com/thevoguide/  Viv’s website: https://www.thevoguide.com/  Clarity to Authority Program: https://clarity-to-authority.mykajabi.com/sales-page