In this episode of the Brand UP podcast, Marian sits down with Bernardo Faria, one of the founders of BJJ Fanatics. Bernardo shares and discuss his journey from being a jiu-jitsu athlete to building an 8-figure empire. He shares his experiences and insights on how he was able to monetize his expertise as an athlete, build his personal brand online, and turn his passion for jiu-jitsu into a successful business. In the conversation, Bernardo shares his story of how he started his business from scratch and grew it into the biggest platform for online jiu-jitsu courses. He talks about the challenges he faced along the way and the lessons he learned about building a successful business. Bernardo also provides valuable advice on how athletes can build their personal brands online and monetize their expertise. He shares his insights on how to create engaging content and grow a following on social media, as well as the importance of developing a unique voice and style. Whether you're an athlete looking to monetize your skills or an entrepreneur looking for inspiration, this episode provides valuable insights into how to build a successful business from the ground up. Tune in to learn from one of the most successful entrepreneurs in the jiu-jitsu industry. Links mentioned by the host: Subscribe to The Brand UP Podcast Have your questions answered on the podcast  Subscribe to the Brand UP Podletter! Links mentioned by the guest: https://bjjfanatics.com/ Bernardo's IG Bjj Fanatics' IG