We talk to the omnipresent Amberly Allen, along with Virginia dealer Phil Englander. Amberly is the founder and managing director of Dealer Merchant Services, which the enterprising entrepreneur developed after coming up with a compliant way to help dealers save on credit card processing fees without turning off customers and damaging satisfaction scores. Phil Englander, of Richmond's Hart Auto Group, was looking for a solution to that very problem. So how did implementation go? Where did Hart find opportunity? What were the challenges to making this all work (and hint: it wasn’t with customers). Connect with Amberly Allen on LinkedIn Ask Phil about his experience via LinkedIn And here's more on DMS. Dealer Merchant Services is a VADA program partner.