In this episode, Aoife Clarke, the woman behind one of women's sports most groundbreaking sponsorships, Lidl's sponsorship of Ireland's Ladies Gaelic Football Association (LGFA), speaks to Joanne about how businesses can really make a difference when undertaking sponsorships and how there is a huge opportunity for this in women's sports. Aoife Clarke is the Director of Communications at the Irish Rugby Football Union (IRFU), and she speaks candidly about the differences and commonalities between competing at the top level in the men's and women's games, as well as her plans to grow the support for women's rugby into the future. A recent new mother, Aoife also chats about how she accepted a pivotal career move whilst on maternity leave, how she navigated this and balanced being a new mother with her career progression. Always lead by her strong intuition and willpower, Aoife is passionate about women backing themselves in their career and personally and shares her life lessons on how to achieve this. Aoife's journey offers insights into making real impacts and achieving work-life harmony. Tune in for an authentic, insightful and inspiring episode! Hosted on Acast. See acast.com/privacy for more information.