Fred Cuellar, CEO of Diamond Cutters International, shares insider knowledge on the coveted process of designing Super Bowl championship rings. Fewer than 10 jewelers worldwide hold the prestige of crafting Super Bowl rings. Cuellar describes how his team starts developing ring concepts months before the big game based on hunches of who'll take home the trophy. Once a team wins, the rapid design process kicks off. Cuellar works directly with players and staff to reflect their style preferences. He discloses the rush of presenting the initial ring renderings and wax prototype to thrill the new champs. From hammering out the intricate details to constructing the precious metal and dazzling diamonds, Cuellar gives a sparkling glimpse behind the scenes. He tells how these championship rings attain their one-of-a-kind shine and symbolism befitting sports royalty. Learn more about your ad choices. Visit megaphone.fm/adchoices