The business of Hip Hop is as important as the music. Every other day rappers / creative entrepreneurs like Jay-Z, Nas, Kanye West, Drake,Travis Scott, Tyler the Creator, etc. are launching a clothing line, beverage, cannabis strain, crypto initiative, or other creative partnerships with industries outside of music. These initiatives are financially lucrative, but also influence popular culture, and our everyday lifestyles as much as a hit single. Dan Runcie is the founder of Trapital, a podcast and newsletter that captures the latest news within the business of Hip Hop. Moments prior to the surprise releasee of Kanye West's Donda album, DJ Semtex caught up with Dan Runcie to discuss the head to head competition between Kanye and Drake, Diddy's shift from music to alcohol, the investment portfolios of Jay-z and Nas, how Rihanna became a billionaire, what's next for Kendrick lamar, NFTs, and loads more. Learn more about your ad choices. Visit megaphone.fm/adchoices