Regulated Marketing; How to Overcome the Challenges of the FCA Financial Promotions Regulations to Market Your Investment Services Firm in a Cost Effective and Successful Way. Financial Services Marketing has taken a battering over the past few years, with increased regulation impacting firms ability to proactively advertise to potential new clients. With over 25 years experience marketing in the most competitive and regulated sectors globally, Alexander Bentley-Sutherland shares his blueprint for successful New Client Acquisition under the shadow of enhanced Financial Services Regulatory Regimes. As founder and CEO of More Profitable Marketing, a Financial PR and Digital Marketing Agency based in California and London Alex talks at length and in great detail the strategies that keep you ahead of Financial Promotions Regulations while attracting new clients in a measurable and systematic way.  Alexander shares exactly what steps you need to take to target your ideal market of Professional, Accredited and Sophisticated Investors. Using these methods firms will have less reliance on traditional 'Financial Promotions' by creating a pipeline of new business grounded on his principles of 'Attraction Over Promotion'. Support the show