You may know the inspiring story of Amul and the white revolution. You may enjoy their timely, witty ads with the Amul girl. You may enjoy the Amul products too (maybe even stacked it in your kitchens!?)   But do you really know the story? Did you know, for example, that Amul is one of the rare businesses that buys at a higher price from its suppliers and sells at a lower price to its consumers? Did you know that it launched 57 new products during the pandemic—many of which are beyond the realm of dairy? Did you know that Amul is one of the biggest chocolatier in the country?   No? Then this HippoBrain episode is one to listen. After a brief hiatus (happy new year!), we're back with Jayen Mehta, the Senior General Manager of Planning & Marketing at GCMMF (Amul), who talks to Rajesh Jain and Jaimit Doshi about the business side of Amul.   You’ll learn first hand the aggression that a set of motivated employees can bring to the table in a co-operative, even though there are no investors to report quarterly numbers to!