The COVID-19 pandemic accelerated existing trends that put at risk the viability of many colleges and universities, as well as that of the towns and cities in which they are located. With the post-COVID-19 shift to more remote work, and millions of people moving to more affordable and livable cities, a place that wants to attract talent will require a thriving academic environment. This represents a new opportunity for “town and gown” to create dynamic, thriving communities. Associate Professor David Staley outlines a talent magnet strategy that offers colleges and towns a plan of action for regeneration, affording institutions of higher learning the opportunity to reinvent themselves and become talent magnets. Panelists: David Staley is an historiographer, writer, designer, futurist, and journalist. He is an Associate Professor in the Departments of History, Design and Educational Studies at The Ohio State University. Nicholas Breyfogle (Moderator), Associate Professor of History and Director, Goldberg Center for Excellence in Teaching, The Ohio State University.