This week I'm joined by Ben Clymer and client advisor Rich Fordon. We cover a range of topics, but our main discussion is about underappreciated high-end watch brands. Using Laurent Ferrier as something of a case study, we discuss why an important watchmaker might not be recognized as such by the market, what went wrong, and what can be done to change a brand's perception. Before that, we offer quick takes on some of the biggest news of the last week: We talk about Audemars Piguet's slate of releases, including John Mayer's limited edition QP; the Morgan Stanley Luxe Consult report on the Swiss watch industry in 2023, finally, we offer a few recommendations for Hollywood movies about watches, as Oscars season comes to a close. Thanks again to Accutron for supporting Hodinkee Radio. For more on the Accutron DNA Casino Collection, visit accutronwatch.com.