Have you established a brand and business that represents your goals? In a world where it's so easy to copy what others are doing from the outside, it's important to look at what's happening on the backend. In today's episode, Kate Matheson joins us to share why business foundations are so important and how you can make marketing decisions for your business based on those foundations. This episode originally aired as episode 10 of the Holistic Marketing Simplified Podcast! The Holistic Marketing Simplified Podcast is brought to you by Holistic Marketing Hub, our hybrid program that supports you with personalized coaching, caption templates, and virtual classrooms. In this program, we teach health and wellness professionals how to fish, but also bait their hook! Head to holisticmarketinghub.com to learn more and use code PODCAST for $100 off! Review full show notes at mollycahill.com/podcast Mentioned in this Episode Susie Moore Kate's Email Vault Copy/Paste Email Scripts to Grow Your Instagram Connect with Kate mathesonandco.ca www.katematheson.com/fullybooked