Growing up in the Chicago suburbs, Mario Tricoci got the entrepreneurial bug at an early age, watching his parents revolutionize the salon world and invent the day spa concept. He saw what they created and wanted to emulate it, but with his own spin. When he opened the Simeone Deary Design Group-crafted Elysian hotel in Chicago in 2009, it changed the hospitality landscape as a refined luxury hotel that put community first and offered approachable service. The project was short-lived (they sold it in 2011), but Tricoci was just getting started, launching Aparium Hotel Group in 2012. Today, the hotel owner and operator counts 11 properties in its portfolio, with four more slated to open this year. Here, the CEO and founder shares how his philosophy of finding the right partner, place, and product has led to Aparium’s decade-plus of success. This episode is brought to you by American Leather. For more information, go to americanleather.com. Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.