Liam Norval chats to Jo about the future of Events in the UK and her exciting plans for Sheer Edge in the future. Jo Ferreday is a hospitality and events professional with over 17 years of experience in both industries.  Working at venues such as International Convention Centre Birmingham, Silverstone Circuits, West Bromwich Albion FC and Birmingham City FC. Managing sales teams, promoting the venues and event space, Jo prides herself in her experience of venue sourcing. Jo is Founder and Managing Director of Sheer Edge, an award-winning multi-service events agency, that provides venue finding, event support services, corporate hospitality booking service and are CPD Accredited providers for Sheer Edge Training Academy who provide online training courses, masterclasses, webinars and tutorials.  Some of the clients had the pleasure of working with; Specsavers, Honda, B&H Worldwide, Select Science, Maverrk, Microsoft, Network Rail. Enjoy the show and please check out our YouTube channel to see the interview video. Don't forget to subscribe and comment please. https://www.youtube.com/channel/UCakz6zkikRBqMPUDhSUX4nw