In this episode of Hotel Moment, Karen Stephens interviews Jennifer Hill, the VP of Commercial Strategy at Kalibri Labs. They discuss the concept of commercial strategy and how it differs from traditional revenue management. They emphasize the importance of aligning goals and metrics across revenue, sales, and marketing teams to drive profitability and enhance asset value. The conversation also highlights the role of data analytics in revenue optimization and introduces Kalibri Labs' new publication and certification program. Download, “Demystifying the Digital Market & Guide to Commercial Strategy” at Kalibri Labs Certification: https://kalibrilabscertification.com/