What was Janni doing on the roof of a Singaporean building with a bunch of children? What did Christine do after losing thousands of fanny packs at a national conference? Fasten your seatbelts because we're talking all things work travel, and we don't hold back. From Tokyo to Stockholm, here's what we cover in this episode: Best and worst work travel experiences.What we do to stay sane on the road.Our travel must-packs. Follow House of Content on TikTok , Youtube, and Instagram.

We're back for an express recap  to discuss stories that have been making headlines in the creator economy lately, and what we think they mean for creators and brands, and culture overall. Here's what we cover in this episode: - The Met Gala theme for 2024, what we think about TikTok being the main sponsor, and our predictions on who's going to walk the steps - The reign of Alex Cooper, her Unwell network and tour, and why podcasting and live tours are so popular right now - Finally, we ask...

From emotional support pumpkins to Q4 advertising madness, and best and worst purchases, this catchup with the co-hosts unpacks what's been happening in NYC and Los Angeles lately. We also recap the genesis of how this podcast came to be, and why you should also slide into people's DMs on LinkedIn. Follow House of Content on TikTok , Youtube, and Instagram.

Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content,  creators are now leveraging their engaged communities to launch  companies and products of their own, turning their influence into something much larger than logos alone.    It isn't easy to build a business even if you have a built-in audience. Looking at celebrity-founded companies and the rise and fall of DTC, there are many pitfalls to...

We love talking money, especially when it comes to dissecting social platforms like TikTok prompting the rise of Finfluencers. From saving money to investing or tackling debt, what used to be a taboo subject is now something audiences openly share their experiences. Is #Moneytok tackling financial illiteracy one viral video or at a time or is it a vessel for spreading dangerous misinformation? In this episode, we dive into the good, bad, and the ugly of financial content, share our own...

What do content creators and brand marketers have in common?  Both are constantly looking for ways to optimize their routines, content, and processes to work and live better. With more channels and more pressure to stay up to date, we’re seeing a shift to routines, tools, apps and methodologies that help people optimize their personal and professional lives.  In this episode, we discuss how we’re optimizing our lives, content and beyond to keep up with the pace of social. Here’s what we...

Cindy Gallop said it best, just #SayYourAge. Sometimes, it's not so simple when your industry (in this case, advertising) celebrates youth at every turn. That's why it's more important than ever to recognize ageism, both internalized and cultural, to move past the notions and beliefs we have.  So buckle up, it's going to be a long one. We could keep talking about ageism in marketing, business, content, and social media all season long. Join us as we debate: Aging and anti-aging: from...

In a peek behind the curtains, we get together for a more informal (cue: chaotic) chat about how the start of Fall has been for us in Los Angeles and New York City.   While summarizing this sprawling conversation would take a village - or at least ChatGPT -  we cover everything from career intentions, goals for the next few months, the circus, and wild bisons (you read  that one right).  We also get real about moving abroad and what drove us to the US, and what qualities you need to have to...

In the first ever House Guest edition of the show, we bring on the ingenue and multi-hyphenate Carrie Berk to discuss her solo debut, My Real-Life Rom-Com.   With millions of followers on social media, Carrie has been navigating influencer fame since blowing up in the pandemic. Now, she's coming out with a book about her experiences dating during her tween and young adult years. And yes, she was indeed named after the iconic Carrie Bradshaw. Here's what we discuss: Carrie's journey on...

Everyone and their CMO is chasing virality on social media. It seems we still collectively reside in the early 2010s mindset of “If the content’s good enough, it can and will reach millions”.  However, between shifting algorithms, pay-to-play platforms, and rising competition, dominating cultural zeitgeist means you have to invest either money, resources, time, and sometimes, all three, to blow up. In this episode we ask ourselves: is dominating culture even possible without scale? Here’s...

Summer’s breezed by. The hosts of the show have been busy traveling for work and leisure (hello Hawaii, Cannes Lions, Finland, and South of France). It’s also been a busy season in the world of content. From Barbie-mania to a plethora of seasonal trends, we’ve been tracking the world of social and what’s been burning up the For You Page. Tune in for a co-host catch up as we get ready to get personal going into season two. Here's what we discuss: Life and career updatesLife after layoffsShifts...

Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.  In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it. Tune in to learn about: How dupe culture shapes consumer behaviorBest and worst brand reactionsWhat we predict will happen to dupes in the futureThere's no dupe to following this show so be sure...

Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators.   Where is the creator economy heading to as a whole in 2023? Here's what we discuss: Who gets to be called a creator and why the definition is not what you might thinkWhat we are looking for in creators when working in advertisingOur predictions on what...

Emma Chamberlain went from a YouTuber to a Met Gala Host. TikTokers like Remi Bader are launching their own clothing lines. It’s no secret that  social media is a career-maker to the scale that we've never seen before.   Nowadays, practically anyone can grab an iPhone and carve out a career on social media, but what does it truly take to succeed in this realm? Furthermore, what  lessons can we glean from those who have transformed their social hustles into thriving businesses and personal...

TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content? In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving...

What’s behind our collective obsession with vlogs and Day in the Life videos? Are we all just nosy to a fault? Or, is it a counter-trend that's risen against glossy entertainment and fake content?  In this episode, we’ll throwback to the beginning of the vlog era and uncover why the format has re-emerged in 2023. We’ll unpack what all the best ‘day in the life’ videos have in common, and talk about the downsides of making them (read: like getting fired). Whether you’re a regular vlogger or a...

Is going viral an art you can master or just the luck of the draw? Is it true that TikTok has a heating button to decide who goes viral and doesn’t? When platforms mature and evolve to pay to play, can creators and brands go viral anymore?  In this episode, we’ll share our thoughts on the topic, debating strategies for growth. We’ll share actionable tips we’ve discovered through trial and error as creators and brand marketers. Whether you’re a creator feeling stuck with views or a brand just...

Mermaid Core, Vanilla Girl Aesthetic, Coastal Cowgirl, the list goes on. In this episode, we break down the anatomy of a social media aesthetic and how it relates to brands and creators.     Tune in to learn about: Aesthetics the hosts are currently inspired byThe problem with the Clean Girl AestheticHow advertisers can leverage aesthetics, cores, and eras in their contentLiking the episodes? Give us five stars, pen a little review, and find us on all the socials @itshouseofcontent. Follow...

Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of. In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands.  Listen to learn how: Brands can mitigate the risks associated with...

What makes a viral trend go viral? How can brands and creators stay current in the fast-moving world of social media? This is House of Content, a weekly show at the intersection of culture, brands, and creators. Hosted by three advertising creatives living in New York and Los Angeles, this is the podcast version of the For You Page. So walk on in. The door’s always open. The podcast is hosted by: Janni Widerholm Christine Goos Melissa Kontu Follow House of Content on TikTok , Youtube, and...