Special Edition: Gen Z. "Marketing to my generation is quite complicated."
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S1, E5: June 18th, 2020 Gen Z Edition. Global CMO of Siegel+Gale, Margaret Molloy, hands the mic to her son Emmet to moderate the discussion. Together with the kids and their parents, we explore how brands can excite (or alienate) young consumers; where Gen Z’ers seek out inspiration and which brands are getting it right. With guests: Alicia Tillman, Global Chief Marketing Officer, SAP Jamie Moldafsky, Chief Marketing Officer, Wells Fargo Madhur Aggarwal, SVP, Digital Channels & Experience, Pearson Arlene Amitirigala, Head of Engagement and Employee Communications, Diageo Angela Pih, Chief Marketing Officer, Papa & Barkley Download and listen to hear how the current pandemic has influenced their leadership styles, the resilience of the human spirit and what positive takeaways we can incorporate in the future. Subscribe to this series for continued CMO insight—and leave a rating and review to join our community.
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