Special Edition: Gen Z. "Marketing to my generation is quite complicated."
Description
S1, E5: June 18th, 2020
Gen Z Edition. Global CMO of Siegel+Gale, Margaret Molloy, hands the mic to her son Emmet to moderate the discussion. Together with the kids and their parents, we explore how brands can excite (or alienate) young consumers; where Gen Z’ers seek out inspiration and which brands are getting it right. With guests:
Alicia Tillman, Global Chief Marketing Officer, SAP
Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
Madhur Aggarwal, SVP, Digital Channels & Experience, Pearson
Arlene Amitirigala, Head of Engagement and Employee Communications, Diageo
Angela Pih, Chief Marketing Officer, Papa & Barkley
Download and listen to hear how the current pandemic has influenced their leadership styles, the resilience of the human spirit and what positive takeaways we can incorporate in the future. Subscribe to this series for continued CMO insight—and leave a rating and review to join our community.
Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.
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Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first...
Published 06/12/23