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Description
Promotions have become an effective tool for c-store retailers to drive trials and trips, build shopper loyalty, strengthen partnerships and boost category sales. In this week's episode, Greg is joined by Danna Barakat to explore how retailers measure promotion success, as well as analyze innovative campaign strategies for achieving these various goals.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Koupon: https://go.koupon.com/get-in-touch
More Episodes
Delivering age-restricted insights at your convenience, Greg Crow returns to How Convenient with category expert Ryan Griffin. From product innovations to Koupon’s unique solutions for emerging age-restricted brands, this episode will have you buzzin’!
Hosted by:
Greg Crow, EVP Product at...
Published 09/30/21
Published 09/30/21
On this week’s episode, Jason Lipsitz of Label Insight joins Koupon’s Allison Berti to explore the emerging better-for-you trend in c-store and its influence on purchase behavior. Learn from the industry’s most trusted health and wellness product data source how CPG brands and convenience...
Published 09/22/21
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