The Sweet Spot: How Candy Brands Can Stand Out
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Description
A special treat for any sweet tooth, this week’s episode continues our conversation of the candy category (see episode 3: Trick-or-Treat? Candy Growth and COVID). Mary Trinko joins Greg Crow to reveal the megatrends taking hold of candy consumers in 2021 and explore how brands can differentiate themselves in such a saturated market.
Hosted by:
Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon
Get in touch:
Koupon: https://go.koupon.com/get-in-touch
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Hosted by:
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Published 09/30/21
Published 09/30/21
On this week’s episode, Jason Lipsitz of Label Insight joins Koupon’s Allison Berti to explore the emerging better-for-you trend in c-store and its influence on purchase behavior. Learn from the industry’s most trusted health and wellness product data source how CPG brands and convenience...
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