Content doesn't have to go to waste.  Rather, its shelf life and value can increase over time. In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.  They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media. They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms. In this episode, you’ll learn: How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful contentHow to leverage a variety of content formats and channels to extend the lifespan and reach of your event contentHow to stay agile in measuring and adapting your content's impact across different channels