How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from over – and the economic damage may last for months or years. Drs Hanna and Martin Kinsella have some answers. They believe diversifying your offering is key.

In these tough economic times, it’s natural to see every clinic around you as a competitor and to keep them at arm's-length. But what if you did the opposite? What if you methodically sought to collaborate with other providers, even those who might technically be competing for the same patients? That’s what Eileen Lloyd did and it’s the secret behind the explosive growth of her aesthetic clinics.

If you’re looking to build a successful aesthetic practice, why not learn from others who have been there before? Better still, why not learn from others who have a track record of succeeding again and again! That’s what Mara and Jay Shorr have done. This father and daughter management consultancy have helped aesthetic practices all over North America by strengthening the operational, financial and administrative sides of their clients businesses.

Digital marketing is key to growing your clinic, but in a crowded market, how do you stand out? Today’s guest has an unusual answer. She bypassed the competition entirely and launched a print magazine to attract new patients. In the digital age she went offline - discover how you can promote your clinic by doing the same!

In today’s fast-moving aesthetic industry, you can’t stand still if you want to stay competitive and grow. Victor Snyders, CEO and co-owner of Renewal Institute Clinics in South Africa, goes much further than that. Every two years, he completely re-invents his business.

In today’s episode, Dr Ravi Jain reveals how learning to communicate effectively with the patients on his email database resulted in a 40% increase in sales – and why this is the one marketing tactic he will never abandon.