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Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero

JMR Co-editor Karen Winterich talks with Annika Abell, Carter Morgan, and Marisabel Romero about the impact of star ratings relative to numerical ratings. Their findings are published in “The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and...

Published 04/28/24

Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being

In Episode 8, JMR Co-editor Karen Winterich talks with Joyce Liu and Anirban Mukhopadhyay from Bayes Business School, City, University of London about how they, along with coauthor Amy Dalton, developed an idea from movie night into a JMR publication, “Favorite Possessions Protect Subjective...

Published 03/19/24

Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao

In Episode 7, JMR Co-editor Brett Gordon talks with Jessica Fong (University of Michigan), Tong Guo (Duke University), and Anita Rao (Georgetown University) about their forthcoming paper, “Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior” (SSRN version)....

Published 02/27/24