New Orleans is a drinking city. And the brothers Boudreaux -David, Matt and Pat - decided this was the perfect place to open their dream. Well, the dream before the dream at least. See, what they really wanted to be were brewery owners one day but they settled with slinging craft beer bottles and cans in a 2700 sq ft retail shop off Magazine street in the crescent city. And they hooked up with a bottleshop franchise many of us know, Craft Beer Cellar.  The neighborhood was made better, the seasonal tourists were made drunker and the brothers fought the fight of craft beer.  What they quickly learned is that the retail tier of our industry is bogged down with as much BS, red tape and distributor nightmares as the production side. They figured out that beer isn't where they made any money and that a 35% margin is a slow grind to cover a 10,000 dollar per month rent. They said they might have been able to break even one day but they never counted on the good ol' Covid virus ruing all their plans. Even if they still made the best of the lockdowns.  Only a few years after opening they got an offer they couldn't, and, quite frankly, didn't, refuse to get out and get on with their lives.  Spoiler alert, they took it but you'll have to listen to the end to find out what they're up to now.  They've got a unique perspective  Article from when they opened Bad Press about the CBC Franchise Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets Leapfrog Promotional Products BrewBids Where to get my book --- Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support