When users join together to work on a common interest – ranging from open source software projects to kitesurfing – they can carry out large scale innovation projects of great interest to both users and producers. This video explains with examples.

Producers can help their customers innovate – and gain commercially valuable ideas as a result, by providing customers with toolkits for user innovation. This video explains what such toolkits are, and how they work.

Producers can benefit from commercializing user-developed innovations – but they must learn to identify those “lead users” who develop the most valuable ones. This video explains methods by which firms can identify and learn from lead users.