How to Understand Smart Shopping
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Description
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising. Kirk Williams on Twitter: @PPCKirk Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur Mike Ryan on Twitter: @mikeryanretail Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL
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