Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably. Chapters: 00:00:00 - Meet Kevin Lawson: The Sales Strategist with a Tall Presence01:06:00 - From Garage Sales to CEO: Kevin's Journey to the Top02:18:00 - Why Robust Sales Systems are the Backbone of Business Growth03:25:00 - Rethinking Sales: Beyond the Conventional06:21:00 - Leveraging Structure for Superior Sales Results09:45:00 - Exploring Sales Misconceptions and Transformative Approaches13:53:00 - Anatomy of an Effective Sales Process: Insights from Kevin17:27:00 - Unpacking the 'Sterilized' Approach in Sales Techniques20:04:00 - Connect with Kevin & Key Takeaways on Scaling Your Business Smartly Links And Resources: Kevin on LinkedInLighthouse Sales AdvisorsTwo Tall Guys Talking Sales PodcastTwo Tall Guys Talking Sales on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!